The entry-level W archetypal has appearance that until now were alone begin in high-end models (DSC-W150 and DSC-W170), including Intelligent Arena Recognition and Dynamic Range Optimizer.
“This camera is absolute for barter who balloon to change settings to the appropriate arena mode, do not accept the time to change settings or do not apperceive what ambience to use” said Karim Noblecilla, chief artefact business administrator in the Digital Imaging Division at Sony Electronics. “It chooses the actual arena mode, which makes it accessible to use.”
Intelligent Arena Recognition automatically recognizes a absolute of bristles scenes—twilight portrait, twilight, afterglow application a tripod, backlight and backlight portrait. It optimizes camera settings for cutting situations, demography an added attempt in low and ablaze ablaze scenarios back there are two altered approaches to cutting a arena so users can accept which account they would like to keep.
The camera’s Dynamic Range Optimizer uses a developed algorithm to actuate the best acknowledgment and adverse settings in about any cutting environment, giving images a accustomed attending with clearer capacity that bout what you see with your naked eye.
The W220 camera has a 2.7-inch LCD awning (measured diagonally) and Carl Zeiss® Vario-Tessar 4X optical zoom lens with 30 millimeter (equivalent) advanced bend view. It includes Optical SteadyShot™ angel stabilization to abbreviate becloud after affecting account quality. Sony’s Smile Shutter™ technology automatically captures a smile the moment it happens. You can use the developed or adolescent antecedence ambience back cutting scenes absolute both adults and children, and the camera will analyze one face from another.
Bundled Account Motion Browser (PMB) software allows you to bound adapt images on a accordant PC and upload images to the Web. You can chase and adapt images by event, smile or face, including accouchement and infants. Then you can affectation them in agenda or archival angle organized into folders.
Images can be stored and managed on both the camera’s 15MB centralized anamnesis and an alternative Anamnesis Stick® media card. The camera’s aerial definion achievement and HD slideshow with music let you allotment images on HDTV sets, including Sony’s BRAVIA® flat-panel LCD models (HDMI cable not included).
Pricing and Availability
The DSC-W220 camera will be accessible in March in silver, black, blush and dejected for about $190.

