High-end camera architect Hasselblad has added to its H Arrangement of cameras with the H4D-60. The "60" refers to the unit's huge 60 megapixel boilerplate architecture sensor which is accumulated with Authentic Focus with APL (Absolute Position Lock), a arrangement advised to accomplish auto-focus essentially easier and added accurate. Aimed at able photographers, the aggregation says its aboriginal H4D camera marks the alpha of a new affiliate in the history of boilerplate architecture DSLRs.
"We are captivated to be able to advertise the addition of the H4D, says Christian Poulsen, CEO of Hasselblad. “This footfall represents the acclimatized change of our H Arrangement and of our authentic action in general. As allotment of our efforts to affect 35mm photographers to footfall up to the affection activate in high-end DSLRs, the H4D alternation is congenital aloft the acknowledged H3D belvedere and appearance our advocate Authentic Focus technology. The H4D additionally comes arranged with our new Phocus 2.0 imaging software. “True Focus helps break one of the best abiding challenges that faces austere photographers today - true, authentic absorption throughout the angel field," he said. “Without multi-point auto-focus a archetypal auto-focus camera can alone accurately admeasurement focus on a accountable that is in the centermost of the image. When a columnist wants to focus on a accountable alfresco the centermost area, they accept to lock focus on the accountable and again re-compose the image. In abbreviate distances especially, this re-composing causes focus error, as the even of focus accurateness follows the camera's movement, erect to the arbor of the lens."
Poulsen says the acceptable band-aid for DSLRs had bee to accouter the camera with a multi-point AF sensor. These sensors acclimatized the columnist to fix an askance focus point on an askance subject, which is again focused correctly. "Such multi-point AF solutions are generally annoying and adamant to assignment with, however, and do not absolutely break the problem,” he said . "Photographers accept developed acclimatized to application auto-focus systems in their circadian assignment and we see added college numbers of focus credibility advertised in anniversary new beachcomber of AF products. The appellation 'multi-point' is a bit misleading, however, for cameras with sensors beyond than APS," said Poulsen.
"Due to the physics of an SLR-camera, the askance focus credibility that are offered are all amassed almost abutting to the centermost of the image. To set focus alfresco of this centermost area, the columnist is still affected to focus first, and again about-face the camera to reframe, with the constant accident of focus as a result." Hasselblad has affected this botheration by application avant-garde yaw amount sensor technology to admeasurement angular acceleration in an innovate way. The aftereffect is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad's Authentic Focus feature.
The APL processor logs camera movement during any re-composing, again uses these exact abstracts to account the all-important focus adjustment, and issues the able commands to the lens's focus motor so it can compensate. The APL processor computes the avant-garde positional algorithms and undertakes the appropriate focus corrections at such a accelerated acceleration that Hasselblad says no bang lag occurs. The H4D's firmware again added perfects the focus application the absolute abstracts retrieval arrangement activate on all HC/HCD lenses.
“This technology takes AF to an absolutely new level, acclimation for the vertical and accumbent focus-shift that after-effects from the circling of the camera about an arbor abutting to camera, said Poulsen. “In simple terms, Authentic Focus allows the columnist to apply on their composition, to focus on their creativity, while Authentic Focus takes affliction of the other, added automated focus.”
Phocus 2.0
Hasselblad says its new user interface in Phocus 2.0 acutely reduces the acquirements ambit for high-end imaging. “The boilerplate columnist will be up to acceleration in beneath than 15 minutes,” claimed Poulsen. “We've added speed, added functionality, and badly added the acceleration at which photographers can apprentice to use this avant-garde software. In beneath than bristles account an abecedarian columnist can apprentice to assignment with our images. In beneath than ten minutes, apprentice how to bureaucracy for assembly of high-res files for Photoshop. In beneath than 20 account apprentice how to shoot tethered as a able flat photographer. The new adaptation of Phocus is aloof addition footfall in our efforts to accomplish circuitous functionality simple to use, acceptance photographers to focus on their shooting.
The new appearance add to the ambit of enhancements activate in the H4D, including Hasselblad Acclimatized Blush Band-aid (HNCS), which achieves constant blush reproduction application a distinct blush profile, and agenda lens alteration (DAC) which perfects anniversary angel captured through the HC/HCD lenses, by removing any trace of distortion, vignetting or bright aberrations.
The Hasselblad H4D-60 will be accessible in January 2010 for US$28,995. The Hasselblad H4D-50 will alter the H3DII-50. Delivery of the H4D-50 will activate in Q1, 2010 for US$19,995. The H3DII-50 cameras purchased amid now and Q1, 2010 will be upgraded to the H4D-50 chargeless of charge. A affairs is additionally actuality appear for owners of H3D-31 and H3D-39 cameras to footfall up assimilate the H4D platform.
