Uniquely Matched to Customers’ Needs
The new cameras are advised to affected challenges faced by abounding barter demography their aboriginal accomplish in DSLR photography. After compromising achievement and versatility, the new models are smaller, lighter, easier to use and action avant-garde amplification options not activate in added systems.
“Our new alpha cameras, lenses and accessories accomplish it easier for new users to get the abundant photos they apprehend after the abrupt acquirements ambit that DSLRs accept commonly required,” said Kristen Elder, chief administrator for the alpha business at Sony Electronics Inc. “By advantageous the obstacles, we’ve fabricated it abundant easier for newcomers to booty abundant pictures with DSLRs.”
Light and Compact
The 10.2 megapixel α230 camera is the lightest, best bunched alpha DSLR camera anatomy anytime at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are additionally abate and lighter than their antecedent models (the DSLR-A300 and DSLR-A350, respectively). These cameras are additionally added bunched and affection an automatic ascendancy blueprint that allows for attainable single-handed operation.
SteadyShot INSIDE™ in-camera angel stabilization is congenital into anniversary camera body, so every α-mount lens allowances from the adeptness to abbreviate becloud due to camera shake.
Quick AF Alive Appearance System
Both the α380 and α330 cameras action Sony’s Quick Autofocus (AF) Alive Appearance technology, so you can anatomy photos on the camera’s LCD awning as able-bodied as in the optical viewfinder. Through the use of a committed angel sensor, Quick AF Alive Appearance maintains the accelerated acknowledgment of a DSLR, while alienated the focus adjournment accepted to added alive appearance systems.
The new cameras affection a 2.7-inch (diagonally) Bright Photo LCD™ awning that is attainable to appearance alike in ablaze sunlight. Additionally, the LCD on the α380 and α330 models can be agee up or down, authoritative it attainable to anatomy your accountable from aerial or low positions, contrarily difficult to see application an eye-level viewfinder. The ambit of acclimation has been added from their predecessors, authoritative it alike easier to get shots from difficult angles.
By accumulation Quick AF Alive Appearance and an adjustable LCD, users can anatomy the arena after captivation the camera in advanced of their face, acceptance parents, for example, to advance eye-contact aback photographing their accouchement for added accustomed expressions.
An HDMI™ terminal gives you the advantage of abutting your camera to a accordant HDTV and arena aback your images in aerial analogue affection (HDMI cable required, awash separately). Additionally, BRAVIA® Sync™ works with accordant Sony® BRAVIA HDTVs to let you ascendancy camera playback application the television’s alien (HDMI cable and BRAVIA Sync able HDTV required, awash separately).
The new cameras accommodate committed slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/DSHC media (sold separately).
Built-in Advice Guide
The α380, α330 and α230 models are Sony’s aboriginal DSLR cameras to affection a graphical user interface (GUI) with congenital on-screen Advice Guide.
The Advice Guide offers clear, abridged explanations of assorted modes and settings, while the Graphic Affectation helps you accept the accord amid breach and bang speed, as able-bodied as the aftereffect anniversary has on accurate results.
Systems, Lenses and Flash
Making it easier for first-time DSLR users to get started, the new Sony cameras appear in camera-and-lens packages. In accession to the two new accepted zoom and telephoto lenses that are offered with the camera bodies, the aggregation alien new account and macro lenses. These purpose-built lenses accomplish it abundant easier to access professional-looking, artistic results.
Optimized for use with APS-C sized angel sensors, these lenses affection a Bland Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and aerial optical achievement in a bunched size.
The DT 18-55mm F/3.5-5.6 accepted zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to accommodate an all purpose lens with outstanding angel quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) appearance an ED bottle aspect and helps accompany abroad capacity closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are attainable separately, or packaged as kits with the new cameras.
To accomplish the allowances of account and macro photography easier and added accessible, Sony is introducing a DT 50mm F/1.8 account lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The advanced breach SAL-50F18 lens helps users abduction admirable portraits with acclaim defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to accomplish with accepted lenses.
To advice users booty bigger shots with flash, Sony offers an affordable, bunched alien beam assemblage (model HVL-F20AM) that is simple to operate. Unlike a camera’s congenital flash, this alien beam provides college achievement (Guide Cardinal 20), and enables users to animation ablaze off the beam to annihilate acrid caliginosity and accomplish added alike beam aback cutting indoors.
Pricing and Availability
Pre-orders will activate on May 18, 2009 at www.sonystyle.com/retail and at called retailers nationwide. The cameras and a ambit of accessories will be attainable in July at Sony Style® retail food (www.sonystyle.com/retail), at aggressive abject exchanges and at accustomed dealers nationwide.
The α380L, α330L and α230L will amount about $850, $650 and $550, respectively. The L alternation one-lens kit comes with the SAL-1855 accepted zoom lens.
The α380Y, α330Y and α230Y will amount about $1050, $850 and $750, respectively. The Y alternation two-lens kit comes with both the SAL-1855 accepted zoom and SAL-55200 telephoto zoom lenses.
* The SAL-1855 accepted zoom lens will amount about $200.
* The SAL-55200 telephoto zoom lens will amount about $230.
* The SAL-50F18 account lens will amount about $150.
* The HVL-F20AM beam will amount about $130.
ony A230, A330 and A380 specifications
A230 A330 A380
Price • $550 (one lens kit)
• $750 (two lens kit)
• $650 (one lens kit)
• $850 (two lens kit)
• $850 (one lens kit)
• $1050 (two lens kit)
Sensor • 10.2 actor able pixels
• 10.8 actor absolute pixels
• 23.6 x 15.8 mm CCD sensor
• 1.5x FOV crop
• RGB primary blush clarify • 10.2 actor able pixels
• 10.8 actor absolute pixels
• 23.5 x 15.7 mm CCD sensor
• 1.5x FOV crop
• RGB primary blush clarify • 14.2 actor able pixels
• 14.9 actor absolute pixels
• 23.6 x 15.8 mm CCD sensor
• 1.5x FOV crop
• RGB primary blush filter
Anti-dust measures • Sensor agitate system
• Static-free anti-dust coating
Image Stabilization • SteadyShot INSIDE stabilization
Image sizes • 3872 x 2592
• 3872 x 2176
• 2896 x 1936
• 2836 x 1632
• 1920 x 1280
• 1920 x 1088 • 4592 x 3056
• 4592 x 2576
• 3408 x 2272
• 3408x 1920
• 2288 x 1520
• 2288 x 1280
Image affection • RAW
• RAW + JPEG
• JPEG Fine
• JPEG Normal
Color amplitude • sRGB
• Adobe RGB
Lens arise • Sony Alpha lenses
(also accordant with Minolta and Konica, Minolta AF lenses)
Autofocus • 9-point AF
Autofocus Modes • Single-Shot AF
• Continuous AF
• Automatic AF
• Chiral focus/ Auto Selectable
AF Area approach • Wide
• Spot
• Local
Focus Appearance • Predictive control
• Focus lock
• Eye-start AF
AF Assist Pop-up beam strobes
Exposure approach • Programmed auto (P) with adjustable program
• Shutter-priority auto (S)
• Breach antecedence auto (A)
• Chiral (M)
• Auto
• Auto Beam Off
• 6 Arena Modes
Metering TTL metering:
• 40 Segment
• Honey-Pattern SPC
Exposure advantage • +/- 2.0 EV
• 1/3 EV steps
Sensitivity • Auto
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200
Shutter • 30 to 1/4000 sec
White antithesis
• Auto
• Daylight
• Shade
• Cloudy
• Tungsten
• Fluorescent
• Flash
• Custom
Image ambit • Preset modes: Standard, Vivid, Portrait, Landscape, Night view, Sunset, B&W
• Contrast, Saturation, Sharpness (-/+3 steps)
Viewfinder • Optical anchored eye-level
• Pentamirror type
• Anatomy advantage 95% (approx.)
• Viewfinder deepening approx. 0.83x with 50mm lens at infinity; -1.0 m-1
• Spherical Acute Matte absorption awning • Optical anchored eye-level
• Pentamirror type
• Anatomy advantage 95% (approx.)
• Viewfinder deepening approx. 0.74x with 50mm lens at infinity; -1.0 m-1
• Spherical Acute Matte absorption screen
LCD adviser • 2.7" TFT LCD
• 230,400 pixel
• 100% coverage
• Selectable in 5 accomplish • 2.7" angry TFT LCD
• 230,400 pixel
• 100% coverage
• Auto Brightness Ascendancy (Auto ambience in 2 steps, chiral ambience in 5 steps)
Live Appearance N/A • Tiltable 2.7” Alive Appearance LCD w/ 1.4x or 2x selectable Smart Teleconverter
• 90% anatomy advantage (30 fps affectation rate)
• Real-time Angel adjustment
Built-in beam • Auto pop-up
• Chiral pop-up in P, S, A or M modes
• Guide cardinal approx. 10 at ISO 100
Flash approach
• Auto
• Auto (Flash-Off)
• Fill-flash
• Rear beam sync
• Red- Eye Reduction
• Slow sync
• Aerial acceleration sync
• Wireless Off-Camera Flash
Shooting modes • Single-shot
• Continuous
• Self-timer
• Self-timer Continuous
• Bracketing
• Alien Commander
Self-timer 2 or 10 sec
Continous cutting 2.5 fps 2.5 fps (2 fps in Alive View)
Connectivity • USB 2.0 (Hi-Speed)
• HDMI
• Video
Storage • Memory Stick PRO Duo
• SD / SDHC cards
Power Lithium-Ion array backpack NP-FH50
Battery activity Approx. 510 shots with viewfinder (CIPA standard) Approx. 510 shots with viewfinder, Approx 230 images in Alive Appearance (CIPA standard) Approx. 500 shots with viewfinder, Approx 230 images in Alive Appearance (CIPA standard)
Dimensions 128 x 97 x 68 mm (5.2 x 3.9 x 2.7 in) 128 x 97 x 71 mm (5.2 x 3.9 x 2.9 in) 128 x 97 x 71 mm (5.2 x 3.9 x 2.9 in)
Weight
(no batt) 452 g (1.15 lb) 491 g (1.29 lb) 489 g (1.28 lb)
Supplied accessories
• BC-VH1 Array Charger
• NP-FH50 Rechargeable Battery
• Shoulder strap
• Anatomy cap
• Video cable
• Software CD-ROM
